JOB DESCRIPTION

STORE MANAGER

Title - Store Manager

Reporting to - Area Operations Manager

Skip Level - City/Zonal Manager

About Lenskart

With a mission to give India a vision, Lenskart.com is Indias fastest growing eyewear company. Lenskarts products include prescription eyewear, branded contact lenses and sunglasses, all equipped with the customer eye powers.

About the Role

A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc and is responsible for keeping a high level of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store.

Responsibilities Area Activities expected to be performed by a Lenskart Store Manager

Greeting customers when they enter store and coaching the team to do the same

Displaying commitment towards providing exceptional Customer Service and ensuring that

Lenskart associates also treat Customer Satisfaction as a priority

Dealing with customer service issues such as queries and complaints at store level and ensuring

this is consistent with the team

Customer focus: Driving Net Promoter Score

Striving to have long lasting and fruitful relationships with each of our customers

Driving the sales of the store to meet the allotted targets by allocating the targets to the staff

Developing a culture of high sales performance expectations, i.e. Sales Leadership Motivating and inspiring the field team to drive for results

Driving sales vs. plan

Assessing field capability and establish performance priorities at group level Assisting in recruiting and selecting high potential staff

People development

Providing effective on-the-job training and guidance to team members making use of company

training modules Delivering clear, motivating and constructive feedback in a timely manner to all retail associates ,Evaluating the training needs of store associates and working closely with L&D department to execute the developmental plan

(Attrition Control)

Understanding the reasons for attrition and taking measures to control it ,Monitoring cash reconciliation to ensure there is no mismatch of store funds ,Ensuring availability of required merchandise and services

Conducting stocktakes regularly Cash & Inventory management

Ensuring the staff at store level has basic understanding of POS System to ensure transactions

are properly and effectively processed

Performing the necessary quality checks for the new products

Working very closely with other departments till the product reaches the customer and ensuring

the best customer experience to the Lenskart Customer

Ensuring that all store employees, including the Optometrist, are taken care of and their issues

are resolved Supervision

Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standards

Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees

Updating colleagues on business performance, new initiatives and other important issues

Scheduling the team shift timings to meet the store and business needs and demands

Ensuring staffing levels are adequate to effectively operate the store

SOP adherence & implementation

Maintaining the store as per Lenskart standards, regularly cleaning the frames and other

equipment at the store

Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or

damage in the store

Store upkeep & maintenance

Personal attributes & competencies

Minimum qualification: Graduate

Ability to act as a link between strategy and execution

Ability to develop and inspire people to achieve their best

Ability to build rapport and trusting relationships

Ability to understand stated and unstated needs of the customer and offer solutions

Clear communication and active listening skills

Ability to adapt to a changing environment and openness to learn

Proactive task ownership, result-orientation, and customer-orientation

Ability to multitask and organize activities based on priority

About the company

Founded in 2010, by an ex-Microsoft techie with no money but truckloads of relentless passion to make a difference in this world. As of today, little by little, Lenskart has served 40 Million people across the globe - helping them see better and lead better quality lives. Simultaneously, we’ve also built ourselves up to be Asia’s largest eyewear company. We have 10,000+ Lenskartians worldwide, more than 1500+ omnichannel stores across 175+ cities in India, Singapore, Dubai and Saudi we are shipping a pair of eyewear every 2.5 seconds, from the world’s most automated eyewear factory!