Key Responsibilities:

• Lead and manage primary market research (PMR) projects from proposal to final delivery.
• Design quantitative and qualitative research methodologies tailored to client objectives.
• Develop questionnaires, discussion guides, and sampling plans.
• Liaise with fieldwork vendors for survey execution, data collection, and quality control.
• Analyze primary research data using statistical and analytical tools.
• Translate data into clear, compelling insights and strategic recommendations.
• Prepare and deliver client-ready presentations and reports.
• Collaborate closely with internal teams (analytics, consulting, project management) to align on project goals and deliverables.
• Support business development through proposal writing, research scoping, and thought leadership.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, Economics, Statistics, or related field.
• 3–5 years of hands-on experience in primary market research, preferably in a client-facing or consulting environment.
• Strong grasp of research methodologies (quantitative and qualitative).
• Proficiency in survey programming tools (e.g., Qualtrics, SurveyMonkey) and data analysis software (e.g., SPSS, Excel, R).
• Excellent written and verbal communication skills.
• Strong analytical and storytelling ability with a keen attention to detail.
• Ability to manage multiple projects and stakeholders under tight deadlines.

Preferred Experience & Skills:

• Experience in a specific domain (e.g., healthcare, technology, financial services).
• Exposure to global markets and multi-country research studies.
• Familiarity with secondary research and desk analysis (optional).
• Knowledge of statistical modeling or advanced analytics a plus.

About company

WNS (Holdings) Limited (NYSE: WNS) is a global digital-led business transformation and services company. WNS combines deep industry knowledge with technology, analytics, and process expertise to co-create innovative, digitally-led transformational solutions with over 700+ clients across various industries. WNS delivers an entire spectrum of transformative solutions that entail industry-specific offerings, customer experience services, finance and accounting, human resources, procurement, and data-led analytics solutions to solve operational challenges and drive strategic growth journeys for businesses