Strategic Bank, Network NBFC Partnerships

• Identify, negotiate, and onboard banking, network and NBFC partners to run co-funded offers and targeted campaigns on Razorpay merchants.
• Build compelling value propositions for banks to drive card spends and user acquisition at large merchant touchpoints.

Co-Funded Offers Campaign Management

• Develop and execute co-funded offers in collaboration with internal and external stakeholders: banks, networks, NBFCs, merchants, and marketing teams.
• Oversee the end-to-end campaign lifecycle: offer conceptualization, IRR (interest rate) alignment, budgeting, promotion planning, and performance analysis.

Ad Platform Enablement

• Work closely with the product and analytics teams to leverage Razorpay s data ecosystem in creating targeted customer cohorts.
• Scale the bank-merchant ecosystem on the ad platform for enhanced user engagement and spend stimulation.

Stakeholder Alignment Cross-Functional Collaboration

• Partner with internal teams (product, sales, marketing, legal, compliance) to ensure seamless execution of banking alliances and campaigns.
• Align merchant Key Account Managers (KAMs) and bank/ network/ NBFC stakeholders for promotions, marketing collaterals, and brand amplification.

Market Expansion GTM Strategy

• Drive market expansion strategies in new verticals and geographies, ensuring a robust pipeline of banking/NBFC offers and partnerships.
• Collaborate with internal product marketing teams to refine Go-to-Market (GTM) plans, ensuring effective positioning of co-funded offers and ad platform solutions.

About company

Power your finance, grow your business. Razorpay is Indias first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers.