Job description

• Manage and optimize online campaigns to drive Growth in target international markets
• Strategize and monitor performance marketing as well as organic campaigns to generate leads for our courses.
• Work with sales teams to drive the end outcomes of generating enrolments into the program
• Monitor lead quantity and quality metrics to maximize enrolments within the defined budgets
• Plan and implement engagement activities for lead nurturing (for example - webinars, email-based outreach, cross-sell, etc)
• Prepare and/or review marketing collaterals for various courses
• Identify new partners and channels to grow leads at top of the funnel
• Create daily, weekly, and monthly reporting to drive business goals
• Provide insights into market conditions, competitor activity, and customer behaviour, etc

Qualification:
• 0-4 years of experience in executing and optimizing paid campaigns (performance marketing) for any market, International market experience preferred.
• Experience in the education sector specifically prior experience with an ed-tech player would be very helpful
• Management/MBA degree
• Exposure to the International markets (US, Europe, Middle East etc) or university ecosystem
Role: Performance Marketing Manager
Industry Type: E-Learning / EdTech
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing

Education
UG: Any Graduate
PG: MBA/PGDM in Any Specialization

Key Skills
Lead generation Sales Senior Executive Marketing collaterals Management Monitoring