Role Overview:

The Senior Content Executive will be responsible for developing, managing, and optimizing content across various channels, including blogs, whitepapers, social media, email marketing, and more. The ideal candidate has a strong background in content marketing within the B2B space, ideally in tech or financial services, and excels at creating engaging, data-driven, and persuasive content that supports both brand awareness and lead generation.

Key Responsibilities:

Develop, write, and edit high-quality content for digital and print platforms, including articles, whitepapers, case studies, blog posts, social media, and email campaigns.

Collaborate with the marketing, product, and sales teams to align content with business goals, product launches, and campaign objectives.

Manage and maintain the content calendar, ensuring a steady flow of content across platforms and timely execution.

Conduct thorough research on industry trends, competitor activities, and audience interests to inform content strategies.

Optimize content for SEO and incorporate best practices to increase visibility and engagement.

Monitor and analyze content performance metrics, using insights to refine and improve content strategy.

Ensure all content adheres to IntellectAIs brand voice and tone, maintaining consistency and quality across channels.

Qualifications:

5-8 years of experience in content creation, preferably in B2B marketing within the technology or financial services sectors.

Excellent writing, editing, and proofreading skills with a strong attention to detail.

Proficiency with content management systems (e.g., WordPress) and familiarity with SEO best practices.

Ability to translate complex concepts into clear, engaging content that resonates with a target audience.

Strong organizational skills and ability to manage multiple projects and meet deadlines.

Demonstrated ability to work collaboratively across teams and present content strategies to stakeholders.

Preferred:

Knowledge of AI, fintech, or financial services content.

Experience with content performance tools (e.g., Google Analytics, SEMrush) and social media analytics.

Role: Content Management (Print / Online / Electronic) - Other

Industry Type: IT Services & Consulting

Department: Content, Editorial & Journalism

Employment Type: Full Time, Permanent

Role Category: Content Management (Print / Online / Electronic)

Education

UG: B.Tech/B.E. in Any Specialization

PG: Any Postgraduate