Role: SEM Executive

Location: Bangalore

Education: Any Graduate

Experience: 1-2 years of experience as a SEO, SEM, or similar Digital Marketing role

You will be responsible for performing all SEO/SEM activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities 

• Responsible for different sections of our website and growing its traffic and leads. 
• Performing ongoing keyword research including discovery and expansion of keyword opportunities.
• Researching and implementing content recommendations for organic SEO success.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
• Experience with tools such as SEMrush, Google Keyword Planner, or any other.
• Optimizing copy and landing pages for search engine optimization.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
• Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns.
• Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion and optimization.
• Research and analyze competitor advertising links.

Requirements and Skills

• Proven SEM experience and success managing/monitoring PPC campaigns across Google.
• Well-versed in performance marketing tactics.
• Up to date with the latest trends and best practices in search engine marketing
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite )
• Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
• Strong analytical skills and experience generating SEM reports.
• Familiarity with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• BS/MS degree in Marketing or a quantitative, test-driven field.
• Hands-on experience with Content Management Systems (e.g., Adobe Experience Manager or WordPress) (Not mandatory).
• Ability to meet deadlines.
• Any graduate.

Role: Digital Marketing - Other

Industry Type: Insurance

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

UG: Any Graduate