• Advocate for the Product: Act as the primary ambassador for our Restaurant Management Solution by educating and inspiring restaurant owners, managers, and industry stakeholders about its benefits.
• Content Creation: Develop compelling content including blogs, whitepapers, case studies, presentations, and videos that highlight key product features, use cases, and customer success stories.
• Product Demonstrations: Conduct engaging and persuasive product demos to potential customers, partners, and industry groups.
• Public Brand Representation: Represent the company at industry events, webinars, podcasts, and conferences, sharing your expertise on the FB market and how our product addresses industry pain points.
• Collaborate with Sales: Work closely with sales and customer success teams to ensure consistent messaging and to support customer acquisition efforts. Equip the sales team with tools to turn leads into sales and to do outbound prospecting. Battle cards, prospect ready videos, conversion tips and tricks, FAQs, product teasers, facts figures, and other great funnel catalysts.Participate in closure of large/enterprise deals using product expertise and impactful presentations.
• Collaborate with Marketing: Work closely with the marketing team to create compelling messaging, collateral, and campaigns that communicate the value of our products.
• Customer Advocacy: Build and nurture relationships with existing customers, gather feedback, and turn them into brand advocates by showcasing their success stories.
• Market Research: Stay informed on industry trends, competitors, and customer pain points to ensure our messaging remains relevant and compelling.
• Social Media Engagement: Be an active voice on social media platforms, participating in relevant industry conversations and expanding the product s reach. Engage with customers across different channels and mediums using video content, podcasts, customer interviews, and social media engagement. As a product evangelist, you live in digital media. Create user communities, drive community engagement. Manage all social media engagements with our digital audiences.
• Your key performance indicators (KPIs) include (but are not limited to) growing Engaged Advocates and Brand Ambassadors (people who use, like and share using our product), driving conversions, and increasing ARPU.

QUALIFICATIONS

• Proven Experience: 3+ years of experience in product marketing, product evangelism, or similar roles, preferably in the SaaS industry or FB sector.
• Industry Knowledge: Strong understanding of the restaurant and FB industry, including operational challenges and trends.
• Communication Skills: Excellent written and verbal communication skills, with the ability to translate technical product features into customer-centric value propositions.
• Public Speaking: Comfort with public speaking and experience delivering presentations or product demos to diverse audiences.

Role: Product Marketing

Industry Type: IT Services & Consulting

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Marketing

Education

UG: Any Graduate

PG: Any Postgraduate