Responsibilities:

• Preparing valuation analyses (model building, scenario testing, etc. ) to support our content and marketing teams in their acquisition strategy.
• Building Probabilistic models viz, Monte Carlo methods etc to predict content consumption forecasts and user behavioural insights.
• Conducting market research, tracking and compiling industry trends and competitive analysis.
• Conducting analysis of key business drivers, trends and key performance indicators.
• Ownership of reporting and communications to support our content forecasting process, as well as monitoring and forecasting for key parts of the content business.
• Creating insightful presentations that summarise analysis and influence decision making for content teams.
• Compiling thoughtful post-mortem analyses to determine areas for optimisation and improvement.

Role: Business Analyst

Industry Type: Miscellaneous

Department: Data Science & Analytics

Employment Type: Full Time, Permanent

Role Category: Business Intelligence & Analytics

Education

UG: Any Graduate

PG: Any Postgraduate

About company

Founded in 2018, Pocket FM was built with a vision to redefine the entertainment space by pioneering the audio-series category. We pride ourselves in embedding the storytelling elements with a layer of content personalisation in the longer format that resulted in the emergence of binge listening as a consumption habit. Today, we have emerged as the preferred digital audio destination for a refined storytelling experience with the audio-series format, riding on our diverse and engaging content. With our unique storytelling approach, we have breathed new life into audio storytelling, reviving it as a mainstream entertainment format and unearthing unique and unheard stories across the world for our listeners. Today, we are building the most extensive repository of audio content on our platform. With over 100 million listeners community, spending an average of over 110 minutes every day, the platform has witnessed over 45 billion minutes of streaming in 2022 Pocket FM is a Series D-stage company that has raised US$196.5 million in multiple rounds and is backed by some marquee investors like Lightspeed, Stepstone, Times Internet, Tanglin Venture Partners, Goodwater Capital, Naver and others.