Key Responsibilities:

• Develop and execute multi-channel performance marketing strategies to meet customer acquisition and ROI goals.
• Manage campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, TikTok, programmatic display, and affiliate networks.
• Monitor and optimize campaign performance using A/B testing, audience segmentation, and attribution modeling.
• Analyze KPIs such as CAC, ROAS, CTR, CPA, and LTV to assess performance and provide actionable insights.
• Collaborate with design, content, product, and analytics teams to align campaigns with brand, messaging, and user experience.
• Oversee and manage performance marketing budget, ensuring optimal allocation and spend efficiency.
• Continuously identify growth opportunities and emerging trends in digital marketing and apply them strategically.
• Work with external agencies, ad networks, or partners where applicable to scale campaigns effectively.
• Report on campaign performance and present findings to stakeholders with clear insights and recommendations.

Role: Growth Marketing

Industry Type: Internet

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

UG: Any Graduate

PG: Any Postgraduate

About the company

From an online bookstore to one of the world’s largest e-commerce platforms, Amazon has emerged as the top player in the industry since its inception in 1994. Amazon has built an extensive online marketplace across continents, empowering its customers with a catalog encompassing products from A-Z. Amazon strives to be the world’s most customer-centric company, a purpose that has powered multiple breakthroughs in our delivery, supply chain, and customer support services. In the pursuit of operational efficiency, tech innovations have become the cornerstone of the organization. This has led to the pioneering of new services, most notably within the entertainment, publishing, finance, IT, cloud computing, AI, and Machine Learning industries.

At the heart of our services and innovations lies our exceptional talent network, which works on behalf of our customers. Customer obsession, passion for innovation, enhancing operational efficiency, and long-term thinking are the values guiding our workforce. Employees have the space to experiment, even if it means encountering failures. This idea ties back to our “Day 1” mentality, where employees are encouraged to ideate like entrepreneurs and renew their efforts the next day with their learnings. Employees have routes to upskill and reinvent themselves through various educational and leadership programs offered by Amazon. These programs are designed to enable them with the know-how to engineer solutions with real-world impact.

From its global footprint to its local presence in India, Amazons operations span continents. With key corporate offices in Hyderabad, Bengaluru, Mumbai, Chennai, Delhi, and Pune, Amazon’s offices are designed to foster collaboration and invention, with suitable amenities to keep employees recharged throughout the day.