The Role:

This role you will serve in a proactive role in monitoring, tracking, and delivering campaigns, including set-up, reporting, assessing performance and optimizing accordingly. You will collaborate with cross-functional teams, including sales, creative, and analytics to ensure the successful implementation and performance of campaigns. This role requires a strong understanding of digital advertising, audience targeting, ad optimization, and campaign analysis.

Responsibilities:

Oversee the setup, implementation, and management of digital ad campaigns.

Monitor and analyse campaign performance to ensure campaign KPIs are delivered.

Conduct A/B testing and other optimization strategies to improve campaign performance.

Develop and implement optimization strategies to improve ROI and key performance indicators (KPIs).

Utilize data analysis tools and techniques to identify trends and insights that drive optimization efforts.

Generate and present detailed reports on campaign performance, providing actionable insights and recommendations.

Conduct post-campaign analysis to determine the effectiveness and provide insights for future campaigns.

Work closely with sales, client and product teams to align advertising strategies with overall business goals.

Participate in strategy sessions and provide insights based on campaign performance data.

About the company

Paytm

ProductServiceCorporateFinTech / PaymentsFortune India 500

Follow

44.4k followers

Overview

Paytm is Indias largest leading payment gateway that offers comprehensive payment services for customer and merchants. We offer mobile payment solutions to over 7 million merchants and allow consumers to make seamless mobile payments from Cards, Bank Accounts and Digital Credit among others. We pioneered and are the leader of QR based mobile payments in India. With the launch of Paytm Payments Bank, we aim to bring banking and financial services to half-a-billion un-served and under-served Indians. Our investors include Softbank, SAIF Partners, Alibaba Group and Ant Financial. We strive to maintain an open culture where everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. Our team spends hours, designing each new feature and obsesses about the smallest of details.