Key Responsibilities:

• Integrated Media Planning: Understand traditional and digital media planning, campaign performance assessment, and optimization.
• Client Servicing: Work closely with Client Leadership prepare campaign & pitch presentations, audience and market analysis. Also learn how to foster and deepen client relationships.
• Strategy: Collaborate on campaign strategies, conduct market research & insights, and compile detailed reports.
• Media Buying: Negotiate rates and placements across various media platforms, securing impactful media buys within budget constraints.
• Content: Understand the importance of compelling content within media strategies. Participate in content ideation, briefing content creators, and ensuring brand alignment.

Requirements:

• Graduation between 2022 and 2025 in any stream, or individuals seeking a career change.
• Strong desire to build a career in media.
• Eagerness to learn and stay updated with industry trends
• Excellent communication and number crunching skills
• Ability to collaborate across teams

Role: Advertising & Creative - Other

Industry Type: Management Consulting

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Advertising & Creative

Education

UG: Any Graduate

PG: Any Postgraduate

About company

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. The only experience transformation consultancy founded on a heritage of customer identity, data, and performance, our 1,000+ award-winning designers, 4,500+ data scientists, 5,000+ engineers, and 4,500+ strategists dream, do, and deliver.