🚀 KRA for Marketing Intern at Epik

📌 Role: Marketing Intern

📌 Location: Bangalore

📌 Objective: Drive free live demo bookings, execute offline activations, create engaging video content, and manage influencers & shoots to scale Epik’s brand presence.

🎯 Key Responsibilities (KRA):1️⃣ Crack Free Live Demos for Smart Gadgets 📢✅ Brainstorm & execute strategies to increase demo bookings.

✅ Identify hotspots where smart gadgets are in demand.

✅ Use referral loops, localized offers & hyperlocal ads to scale demo requests.

2️⃣ Offline Activations in Societies & Gated Communities 🏡✅ Identify & partner with societies for exclusive demo events.

✅ Work with MyGate, NoBrokerHood, and RWA groups to set up community trials.

✅ Organize weekend gadget demo pop-ups in high-footfall locations.

3️⃣ Capture Customer Video Testimonials 🎥✅ Record & edit videos of customers experiencing Epik gadgets.

✅ Ensure engaging, real-life storytelling in testimonial videos.

✅ Create before/after reels showcasing customer reactions.

4️⃣ Manage Influencers & Micro-Creators 🤳✅ Identify & onboard influencers in Bangalore for live demo reviews.

✅ Handle content creation, negotiation & execution of campaigns.

✅ Track ROI from influencer collaborations & optimize campaigns.

5️⃣ Shoot & Edit Engaging Content 🎬✅ Organize product demo shoots, customer testimonials & unboxing videos.

✅ Work with videographers & editors to create viral content.

✅ Plan UGC-driven, meme-style & storytelling-based ad creatives.

💡 Ideal Candidate:🔹 Hands-on executor who loves being on the ground.

🔹 Good at networking & activating communities in Bangalore.

🔹 Knows basic video editing & social media trends.

🔹 Passionate about tech, marketing & content creation.