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Functional Skills required for role

Pls note :

Experience profile wise ticks a minimum of 80% of below functional requirements with deep expertise in at least 2 of the areas mentioned (Candidate should self-assess)

Mandatory :Experience needed on performance marketing,content creation,local activation etc

1. Performance marketing: A proven track record of using various Digital marketing tools and having a clear view point on best in class ( eg knowing CPC benchmarks, SEO/SEM strategies for various platforms, like google, meta, Amazon etc). Should be able to demonstrate results of effective digital campaigns undertaken.

2. Content Creation : Should have a flair for creating content , either in-house or through a content creation network. Should have a view on cost-quality trade-offs, provider ecosystem for content (influencers/professional content creators). Should have experience of rolling out campaigns across platforms like Insta, Youtube

3. CRM : Should have exposure to best practices in CRM . Key functional skills would be 1)Customer Segmentation : based on demographics, behaviour, purchase history etc 2)Lead Management :Expertise in capturing, scoring, leads through the sales funnel using CRM tools like Salesforce. 3) Email Marketing Automation :Proficiency in creating automated email campaigns for onboarding, promotions, and re-engagement using tools like Mailchimp or Klaviyo

.4) Data Analysis and Reporting :Skilled in analyzing CRM data to generate actionable insights, track campaign effectiveness, and forecast customer behavior.

5) Integration with Marketing Channel :Ensuring CRM tools integrate seamlessly with other platforms like social media, e-commerce, and ad platforms to provide a unified customer view.

6) Customer Feedback and Satisfaction Tracking:Setting up mechanisms to collect, analyze, and act on customer feedback to enhance satisfaction and improve Net Promoter Score (NPS).Prior experience of managing a brand community program will be an added advantage .

About company

Its flagship company of a known Group known for its new age growth businesses. The company is focused on businesses with cutting edge technologies which have the potential to transform the lives of billion plus Indians.

Compani is the next-gen mobility company, created for the smart world. With technology at its roots and a class-apart product in the works, Revolt has introduced Indias first AI-enabled motorcycle without compromising on the performance or aesthetics of a regular ride.