Key Responsibilities:

• Develop product positioning and messaging that clearly articulates unique value propositions for key customer segments.
• Own go-to-market (GTM) strategy for new product launches and feature rollouts, including launch planning, cross-functional coordination, and post-launch analysis.
• Conduct market, customer, and competitive research to inform product strategy, pricing, and messaging.
• Create sales enablement tools such as battle cards, product collateral, pitch decks, FAQs, and case studies.
• Collaborate with demand generation and digital teams to support campaign development with targeted messaging and content.
• Analyze performance metrics to measure the effectiveness of marketing initiatives and adjust strategies as needed.
• Act as the voice of the customer in product development discussions.
• Train internal teams (sales, support, partners) on product features, value propositions, and messaging.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.
• 5+ years of experience in product marketing, preferably in a B2B or tech environment.
• Proven success in launching products and leading go-to-market strategies.
• Excellent written and verbal communication skills.
• Strong analytical, project management, and cross-functional collaboration skills.
• Experience with tools like Salesforce, HubSpot, Google Analytics, and product marketing platforms.

Preferred Qualifications:

• Background in [insert relevant industry: e.g., SaaS, fintech, healthcare, hardware].
• Familiarity with frameworks like Pragmatic Marketing, Jobs-to-be-Done, or customer journey mapping.
• Experience working with product-led growth models or agile product teams.

About company

We are the world€™s largest professional certifications company.

A pioneer in online education for professionals, we create course programs, exams, and lab projects that help professionals across the world successfully prepare for and complete certification exams with ease. Our unique blended model of training brings together the best of self-learning and online training, making for a successful learning experience.

We strive to constantly improve our learning frameworks to make them more user-friendly. Our courses are upgraded continuously to ensure our learners are up-to-date on the latest industry requirements and best practices.

We assist our learners in applying for the certification exam of their choice, and our vibrant community of experts and certified professionals is a powerful resource pool of tips, tricks, and insightful advice.