Responsible for developing and executing comprehensive integrated B2B demand generation campaigns including email marketing, mail sequencing, direct mail, webinar and lead nurturing tactics that deliver a consistent pipeline of high quality leads
Responsible for nurturing healthy relationships with the prospects with the intent of building lead generation value, promoting Travelstop, becoming a product knowledge expert, and creating an environment for continuous campaign improvement
Responsible to work with the sales managers to understand the conversion rates and to develop and execute a mutual action plan to generate leads in the given market segments
Pursue revenue opportunities to meet monthly, quarterly and annual sales objectives targets
Develop and maintain an understanding of the territory, marketplace, competitive offerings and other business issues relevant to the position
Partner with other functional teams in the organization to maximize the overall business development
Requirements:

1) Bachelor s Degree in Business Management , Marketing, or related. An MBA is a plus.
2) 1+ years of in-depth knowledge and experience in B2B demand/lead generation and direct response campaign strategy and execution; including email and direct mail marketing, lead nurturing, and marketing automation.
3) Excellent written and verbal communication, interpersonal, and organisational skills.
4) Metrics driven mindset with a strong analytical approach.
5) Passion and motivation to deliver in a fast paced, startup environment, with the desire to learn and be part of a highly experienced team
Role: Customer Engagement
Industry Type: Film / Music / Entertainment
Department: Sales & Business Development
Employment Type: Full Time, Permanent
Role Category: Sales Support & Operations
Education
UG: Any Graduate, B.B.A/ B.M.S in Management
PG: MBA/PGDM in Marketing
Key Skills
Lead generationB2BSalesEmail marketingAction planAnalyticalBusiness managementMarketing Leadmarketing automation