Create unique content for long and short form content, including but not limited to websites, blogs, eBooks, white papers, newsletters, videos, press releases, advertisements, emails and more
Refresh and optimize existing landing pages with inspiring, creative stories and relevant information, infusing them with personality that increases conversion rates
Collaborate with our tight-knit marketing and creative teams to make progress on projects that are meaningful for both our community and our company, pitching in wherever needed
Use research on the latest industry trends and customer issues to suggest content marketing initiatives
Utilize SEO keywords to create enhanced written content
Follow style guidelines to ensure consistency across websites
Periodically refresh content to ensure it is accurate and continues to align to our strategy
Present and drive projects from start to execution
Skills
Ability to distill complex technical subjects into simple benefits-driven copy.
Ability to succinctly communicate broad subjects according to the most powerful selling points.
Ability to think strategically about how to position and differentiate Zeta relative to the market.
Creative writer who can take strategic direction and form that into creative and compelling copy.
Deadline driven and ability to deliver on time.
Passionate and can hold and defend opinions
Hands on individual with the ability to cope with a fast-paced work environment
Experience and Qualification
Degree in Communications, Marketing, English, Journalism, or related field preferred.
At least 5 years of experience in writing for or about banking, payments or fintech audiences.
Demonstrated experience writing in American-style English