Key responsibilities:

1. Draft compelling copy, design basic graphics or collaborate with designers, and repurpose existing assets for platform-specific formats

2. Assist in scheduling posts, implementing A/B tests, and coordinating paid social media initiatives under manager guidance

3. Monitor comments, direct messages, and mentions; respond promptly and professionally; escalate critical issues as needed

4. Track key performance indicators (KPIs) such as reach, engagement, click-through rate, and conversions; prepare weekly/monthly performance summaries with actionable insights

5. Stay abreast of social media trends, emerging features, and best practices; propose innovative content formats or campaign ideas

6. Work closely with content strategists, SEO specialists, and paid-media teams to ensure cohesive messaging and maximize campaign ROI

Requirements:

1. Experience: 0-2 years in social media marketing or digital marketing roles

2. Education: Bachelors degree in marketing, communications, business, or a related field

3. Extensive experience in social media marketing

4. Strong understanding of platforms like Instagram, LinkedIn, and Facebook

5. Understanding of trending content. Up to date on them, ability to pitch the clients. Bring in fresh and new ideas

6. Technical understanding of various tools including AI (e.g., Hootsuite, Buffer, Sprout Social, Chatgpt, Preplexity, others)

7. Exceptional written and verbal communication skills, with a strong command of English