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Key Responsibilities:

• Platform Strategy Development:
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• Develop and execute tailored strategies for LinkedIn, Instagram, and other social media platforms to drive engagement and brand visibility.
• Analyze audience demographics and trends to optimize content and outreach.
• Content Creation & Management:
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• Collaborate with design, content, and marketing teams to create visually appealing and engaging posts, stories, and campaigns.
• Manage the editorial calendar to ensure consistent content distribution and timely posts.
• Community Engagement:
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• Build and maintain strong relationships with followers, influencers, and industry communities.
• Respond to comments, messages, and interactions, ensuring timely and thoughtful engagement.
• Analytics & Reporting:
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• Track key performance indicators (KPIs) for social media campaigns and adjust strategies as needed.
• Provide monthly reports to stakeholders on social media performance, growth metrics, and campaign outcomes.
• Brand Advocacy & Influencer Collaboration:
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• Identify and collaborate with relevant influencers and brand ambassadors to expand reach.
• Ensure brand voice and guidelines are maintained across all social media platforms.
• Trend Monitoring & Innovation:
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• Stay up-to-date with the latest trends, tools, and platform updates to continually innovate and improve social media presence.
• Experiment with new formats such as reels, stories, and LinkedIn articles to engage diverse audiences.

About the company

Flipkart

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Overview

The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip.

Started in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in Indias digital commerce revolution. With a registered customer base of more than 500 million, Flipkarts marketplace offers over 150 million products across 80+ categories. Today, there are over 14 lakh sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created lakhs of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns, which are customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. In 2024, Flipkart also introduced the Flipkart UPI handle to further enhance its digital payment offerings for all customers and further India’s digital economy vision.