Were looking for a social media rockstar to join our Corporate Communications team at Firstsource! As our Social Media Lead, you will drive Firstsources online identity and driving meaningful conversations. This role requires a strategic thinker with a creative mindset, strong storytelling abilities, and a passion for crafting compelling digital narratives

This position will report to the Associate Director - Corporate Communications.

If you’re a social media fiend, who understands the power of storytelling, thrives in a fast-paced environment, and knows how to turn engagement into influence – this role is for you.

Role and key responsibilities:

• Organic social content
• Develop and curate high-impact, engaging content that strengthens Firstsource’s reputation across key strategic pillars
• Ensure all social media content aligns with organizational messages, business objectives and builds a strong narrative for the brand
• Partner with cross-functional internal stakeholders to identify and build relevant, impactful, and engaging content
• Collaborate with the design team to ideate and create visual communication that engages the audiences and effectively delivers the message
• Employee & Leadership Advocacy
• Build a strong employee advocacy program to amplify key initiatives and company culture.
• Support leadership advocacy through tailored content strategies
• Monitor and optimize employee-generated content for continuous impact and engagement
• Analysis and reporting
• Developing regular reports on social media performance and presence
• Recommending action basis insights/trends and best practices
• Lead ORM reporting and response process
• Recruitment marketing
• Act as a strategic business partner to the HR team, supporting on all recruitment marketing related initiatives, across firstAlum (Alumni Network), LinkedIn Life, Glassdoor, Indeed, etc.
• Develop and execute a compelling employer brand strategy on social media to showcase Firstsource as a great place to work.
• Regularly assess and refine content to ensure messaging stays fresh, relevant, and aligned with employer brand goals.
• Stay up to date with recruitment marketing trends, employer branding innovations, and industry best practices.
• Conduct competitive analysis to ensure Firstsource remains a top employer of choice on digital platforms.

Skills and experience:

• 8 years of experience in communications, and content development, with proven experience in managing social media for a brand
• Strong knowledge of branding, content strategy and corporate communications in a global setting
• Exceptional communication skills in English (written and verbal)
• Ability to develop and execute creative, strategic, and data-driven social media campaigns
• Experience working in a fast-paced, dynamic environment, with virtual teams across time zones and locations
• Strong stakeholder management and collaboration skills
• Detail-oriented with a process-driven approach to documentation and execution.
• Ability to adapt messaging for different platforms and audiences.
• Ability to come up with creative, innovative ways to build interest and engagement across audiences

Role: Social Media Marketing

Industry Type: BPM / BPO

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

UG: Any Graduate

About the company

Firstsource is purpose-led and people-first. We create value for our global clients by elevating their customers’ experience at every interaction, be it a call, click, tap, message, or chat. Delivering a great experience to clients starts on the inside – by connecting every Firstsourcer to the role’s purpose. We upskill our people in new-age technologies and focus on supporting their physical, financial, and mental well-being. The result? Everyone aligned to our ‘Digital First, Digital Now’ strategy, our north star, where we pair technology and human touch. Our work focuses on simplifying complex business processes to help our global clients be more efficient, save money and execute brilliantly.