Key Responsibilities:

• Google Analytics Setup & Configuration:
• Install and configure Google Analytics (GA4 and Universal Analytics) on websites and mobile apps.
• Set up and manage custom events, goals, and eCommerce tracking.
• Implement Google Tag Manager for tracking purposes.
• Data Analysis & Reporting:
• Analyze user behavior, traffic sources, conversion rates, and other key metrics to provide insights for decision-makers.
• Develop and implement customized reports and dashboards to present actionable data.
• Conduct performance analysis and identify trends, anomalies, and opportunities for optimization.
• Consulting & Strategy Development:
• Work with clients to understand business goals and translate them into tracking strategies.
• Provide recommendations for improving website performance and user experience based on analytics data.
• Help clients identify and track KPIs related to their marketing and business objectives.
• Optimization & Troubleshooting:
• Identify gaps in tracking and fix issues with data collection or reporting.
• Optimize Google Analytics settings and configurations to ensure accurate and actionable data.
• Perform A/B testing and other optimization strategies using data insights.
• Training & Support:
• Provide training and support for teams on how to use Google Analytics to monitor performance.
• Stay up-to-date with the latest Google Analytics features, updates, and best practices.

Required Skills & Qualifications:

• Strong proficiency in Google Analytics (GA4 and Universal Analytics).
• Experience with Google Tag Manager and other analytics tools.
• In-depth understanding of web analytics, user behavior, and conversion optimization.
• Strong analytical skills with the ability to translate data into actionable insights.
• Ability to manage multiple projects and prioritize tasks effectively.
• Strong communication skills, with the ability to present complex data in an understandable format.
• Knowledge of SEO, SEM, and digital marketing strategies is a plus.
• Google Analytics certifications (e.g., Google Analytics Individual Qualification) preferred.
• Experience working with business intelligence tools (e.g., Power BI, Tableau) is a plus.

Desired Qualifications:

• Bachelors degree in Marketing, Business, Computer Science, or related field.
• Experience with data visualization tools and platforms.
• Experience working in a consulting environment or with multiple clients.

Benefits:

• [List of benefits: health insurance, retirement plan, paid time off, etc.]
• [Flexible working hours or remote work option, if applicable]
• [Professional development opportunities]

Role: Analytics Consultant

Industry Type: Management Consulting

Department: Data Science & Analytics

Employment Type: Full Time, Permanent

Role Category: Business Intelligence & Analytics

Education

UG: Any Graduate

PG: Any Postgraduate

About company

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle is a leading global data-driven, technology-enabled, and performance marketing agency. The company specializes in helping businesses optimize their customer experience and drive growth through data, analytics, and customer relationship management (CRM) strategies.