Key Responsibilities:

• Conceptualize and write ATL campaigns for high-end brands across print, TV, OOH, and digital
• storytelling.
• Develop brand strategies and creative platforms that resonate with ultra-premium audiences.
• Collaborate closely with art directors, strategists, and clients to craft narratives that feel
• effortless yet impactful.
• Write compelling headlines, scripts, manifestos, brand books, and campaign narratives with
• an elevated tone and voice.
• Lead and contribute to brainstorm sessions, bringing fresh, innovative ideas to the table.
• Stay ahead of cultural and luxury industry trends, translating them into groundbreaking work.
• Work seamlessly across multiple projects while maintaining high aesthetic and linguistic
• standards.

About company

Lodha, India™s No. 1* real estate developer is driven with the passion of building world€™s finest developments across its residential, commercial and digital infrastructure portfolio. The company has delivered ~94 million square feet of real estate and is currently developing ~105 million square feet under its on-going and planned portfolio. The company€™s vision of €˜Building a Better Life€™ extends across geographies, markets, prices points and consumer segments and creates developments with self-contained eco-systems, great outdoor spaces, and robust infrastructure, bringing every facility and convenience to the doorstep. The company is committed to being a net zero carbon emission company by 2035 and by acting in the larger interest of the environment and society. In more ways than one, Lodha is dedicated to Building a Better Life.€