• Researching and writing high-quality content like product descriptions, user manuals, website content, etc.
• Optimising content for search engines using keywords, meta tags and other SEO techniques
• Collaborating with other teams like designers and developers to align content with the company’s brand
• Measuring the content’s success by tracking KPIs like website traffic and conversions
• Creating and executing a content calendar
• Reviewing, editing and proofreading content