Key responsibilities:

1. Write clear, engaging, and original content for blogs, websites, social media, emails, product descriptions, etc.

2. Adapt writing style to match the brand voice and audience

3. Conduct in-depth research on industry-related topics

4. Ensure content is accurate, up-to-date, and well-informed

5. Use keywords strategically to improve search engine rankings

6. Write SEO-friendly titles, meta descriptions, and headings