WHITE GOLD BULLION PVT LTD

BTL Field Marketing Executive

WHITE GOLD BULLION PVT LTD
Bangalore
Not disclosed
3 - 4 Years
Posted:
30+ days ago
Full time
Applicants:
2
Job Description

Job Summary:

We are looking for a proactive, smart, and skilled Field Marketing Executive to join our marketing team

and handle BTL (Below-The-Line) marketing activities across Karnataka and Andhra Pradesh.

The ideal candidate will be responsible for managing on-ground promotions, monitoring outdoor

media, capturing campaign visuals, and contributing to the planning and execution of local

marketing strategies.


Key Roles & Responsibilities:

 Monitor and report on BTL marketing assets like billboards, LED boards, hoardings, etc.

 Capture high-quality images of marketing placements using a GPS-enabled camera for tracking

 and verification.

 Prepare regular PowerPoint presentations and reports to present marketing insights and media activity.

 Travel across Bangalore city and its outskirts as well as selected regions of Karnataka and

 Andhra Pradesh to execute and oversee marketing activities.

 Contribute ideas and assist in developing marketing strategies tailored to regional market trends.

 Evaluate competitor activities and suggest innovative BTL marketing tactics.

 Maintain strong vendor relationships for execution of ground-level promotions.

 Ensure brand visibility is in line with company standards.

 Track performance and provide feedback reports to the Marketing Manager.


Qualifications & Experience:

 Graduate in Marketing, Business Administration, or a related field.

 3–4 years of experience in field marketing .

 Proficiency in Englsih ,Kannada and Telugu is mandatory.

 Strong communication and interpersonal skills.

 Skilled in PowerPoint and report preparation.

 Tech-savvy, especially with camera tools and GPS-based photo tracking.

 Strong understanding of marketing strategies, local markets, and consumer behavior.

 Must be smart, presentable, and creative with a knack for fieldwork and execution.

 Willingness to travel extensively within the assigned regions.


Benefits:

 Petrol Allowance

 Overtime Payouts.


About Us:

White Gold is a technology-driven and innovative company that leverages advanced technology to provide exceptional service to our customers. As a leading player in the gold buying sector, we are dedicated to delivering unmatched value and satisfaction to our clients. With over 60+ branches across Karnataka, Andhra Pradesh, Telangana and Kerala & a strong team of 250+ employees, we have built a reputation as a trusted name in the market. Guided by our core values of integrity, innovation and customer satisfaction, we continue to redefine industry standards and exceed expectations.

Job Requirment
Role:
BTL Field Marketing Executive
Industry:
Other
Department:
Marketing & Communication
Employment Type:
Full time
Education
Graduate
Skills
Monitoring
Btl Marketing
BTL Campaign
Filed Sales
GPS
Defect tracking
Bills verification
Powerpoint
Media Analysis
marketing planning
Field Marketing
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