Job Summary:
We are looking for a proactive, smart, and skilled Field Marketing Executive to join our marketing team
and handle BTL (Below-The-Line) marketing activities across Karnataka and Andhra Pradesh.
The ideal candidate will be responsible for managing on-ground promotions, monitoring outdoor
media, capturing campaign visuals, and contributing to the planning and execution of local
marketing strategies.
Key Roles & Responsibilities:
Monitor and report on BTL marketing assets like billboards, LED boards, hoardings, etc.
Capture high-quality images of marketing placements using a GPS-enabled camera for tracking
and verification.
Prepare regular PowerPoint presentations and reports to present marketing insights and media activity.
Travel across Bangalore city and its outskirts as well as selected regions of Karnataka and
Andhra Pradesh to execute and oversee marketing activities.
Contribute ideas and assist in developing marketing strategies tailored to regional market trends.
Evaluate competitor activities and suggest innovative BTL marketing tactics.
Maintain strong vendor relationships for execution of ground-level promotions.
Ensure brand visibility is in line with company standards.
Track performance and provide feedback reports to the Marketing Manager.
Qualifications & Experience:
Graduate in Marketing, Business Administration, or a related field.
3–4 years of experience in field marketing .
Proficiency in Englsih ,Kannada and Telugu is mandatory.
Strong communication and interpersonal skills.
Skilled in PowerPoint and report preparation.
Tech-savvy, especially with camera tools and GPS-based photo tracking.
Strong understanding of marketing strategies, local markets, and consumer behavior.
Must be smart, presentable, and creative with a knack for fieldwork and execution.
Willingness to travel extensively within the assigned regions.
Benefits:
Petrol Allowance
Overtime Payouts.
White Gold is a technology-driven and innovative company that leverages advanced technology to provide exceptional service to our customers. As a leading player in the gold buying sector, we are dedicated to delivering unmatched value and satisfaction to our clients. With over 60+ branches across Karnataka, Andhra Pradesh, Telangana and Kerala & a strong team of 250+ employees, we have built a reputation as a trusted name in the market. Guided by our core values of integrity, innovation and customer satisfaction, we continue to redefine industry standards and exceed expectations.