The Brand Manager is responsible for developing and implementing strategic marketing plans that build and maintain brand awareness, loyalty, and market share. This role involves leading brand initiatives, managing campaigns, analyzing market trends, and ensuring consistency across all channels to strengthen the brand’s identity.

Key Responsibilities:

• Develop and execute brand strategies aligned with business objectives and market positioning.
• Manage end-to-end marketing campaigns, including planning, budgeting, execution, and performance analysis.
• Oversee brand communications and ensure a consistent message across all marketing channels (digital, print, events, etc.).
• Collaborate with cross-functional teams such as product development, sales, and design to ensure brand alignment.
• Monitor and analyze market trends, competitor activity, and customer insights to refine branding efforts.
• Work with external agencies, designers, and content creators to produce brand assets and promotional materials.
• Conduct brand health tracking and report on KPIs such as brand awareness, perception, engagement, and ROI.
• Maintain brand guidelines and ensure adherence across all internal and external communications.
• Identify growth opportunities and recommend innovative marketing approaches to increase brand visibility.

Requirements:

• Proven experience as a Brand Manager or in a similar role.
• Strong understanding of brand strategy, positioning, and marketing principles.
• Excellent communication, storytelling, and project management skills.
• Proficiency in digital marketing, social media, and analytics tools.
• Ability to manage budgets and timelines effectively.
• Creative mindset with a strategic approach to problem-solving.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).

Preferred Qualities:

• Experience in [industry, e.g., FMCG, tech, fashion, etc.].
• Strong analytical and presentation skills.
• Passionate about branding, consumer behavior, and market trends.

About company

Cipla, as an organisation has been built brick-by-brick on the foundation of care. Caring For Life has always been and continues to remain, our guiding purpose. Driven by the same purpose, we have extended our presence to 80+ countries providing over 1,500 products across various therapeutic categories in 50+ dosage forms. To make healthcare more affordable globally, we are deepening our presence in the key markets of India, South Africa, the U.S. among other economies of the emerging world.

For over eight decades, making a difference to patients has inspired every aspect of Ciplas work. Our paradigm-changing offer of a triple anti-retroviral therapy in HIV/AIDS at less than a dollar a day in Africa is widely acknowledged as having contributed to bringing inclusiveness, accessibility and affordability to the centre of the HIV movement.

A responsible corporate citizen, Ciplas humanitarian approach to healthcare in pursuit of its purpose of Caring for Life and deep-rooted community links wherever it is present, make it a partner of choice for global health bodies and stakeholders.