A. BUSINESS DEVELOPMENT - RESPONSIBLITY FOR BUSINESS PERFORMANCE AND PROFITABILITY AGAINST STATED TARGETS
Driving business: Drive branches to achieve Business targets (existing and new products), Profitability and AUM targets m-o-m & FY; ensuring conversion of all Non BEP branches to BEP branches.
Monitor and Control: (i) Daily monitoring of critical parameters of Branch Score Card; (ii) Qualitative branch visits to drive, implement and facilitate business development strategies (minimum 2 visits/branch in a month)
Market study: Identify and assess market needs, market potential and competitor activities and develop product composition strategy to satisfy the needs of the common man; Identification of potential new branch locations
Lead generation: Plan and drive marketing campaigns or activities for branches to generate leads; ensure updation in Lead management module (both activity and call center lead) and effective follow up and conversion
Accountability: Responsible for business disbursal/transaction numbers/values and AUM targets; Responsibility for cross selling targets based on product composition decided by branches