Sales planning: Business plan formulation

1. Provide inputs to the RBM to consolidate the potential sales in the region and develop the annual business targets for the respective regions

2. Develop and approve the annual business targets of the franchise partners

3. Develop and seek approval on the manpower optimization strategies for the retail function


Annual business plan

Year on Year business growth
Sales: Evaluation and control: Conducting business performance reviews

1. Monitor the financial performance of company owned and franchised stores against targets periodically

2. Develop and implement reporting & review mechanisms to track operational performance and ensure course correction & corrective action, as appropriate.


Business performance review calendar

Percentage of deviation from target achievement
Sales: Network Expansion

1. Study market potential, benchmark the competition in different cities and create plans for expansion and present the same to seek approval from the RBM

2. Identify and conduct feasibility study on potential properties in the identified cities with the help of BD team

3. Identify and conduct feasibility study on potential franchisee partners in the identified markets

4. Create the ROI projections for the new upcoming stores and seek approval from the RBM

5. Create and propose the annual budgetary requirements for new store profitability


Expansion schedule

Percentage of market penetration
Customer satisfaction score
Increase in revenue
New store performance
Sales: Retail marketing

1. Create and seek approvals on annual marketing plans, BTL activities and budgets for regions/ stores

2. Design & develop activity for the retail initiatives in stores and marketing support in terms of VM updation, gift with purchase introduction & promotions etc. with expected ROI calculations

3. Create the annual overhead expenses in the region which include VM fixtures, travel expenses etc.


Annual retail marketing calendar