We are seeking a dynamic and strategic Marketing Manager to lead the marketing efforts for our commercial laundry business. This role is responsible for developing and executing marketing strategies to acquire, retain, and grow a portfolio of commercial clients, including hotels, hospitals, restaurants, and industrial facilities. The ideal candidate will have a strong background in B2B marketing, brand positioning, lead generation, and customer relationship management.

Key Responsibilities:

• Strategy & Planning
• Develop and implement comprehensive marketing plans aligned with business goals.
• Analyze market trends and competitor activities to identify growth opportunities.
• Define target customer segments and develop tailored marketing campaigns.
• Brand Management
• Enhance the brand presence across online and offline channels.
• Ensure consistency in messaging, tone, and visual identity in all marketing materials.
• Lead Generation & Sales Support
• Execute lead generation strategies including digital marketing, trade shows, partnerships, and referrals.
• Collaborate with the sales team to develop pitch materials, case studies, and proposals.
• Track and optimize the customer acquisition funnel and ROI of marketing initiatives.
• Client Relationship & Retention
• Marketing Manager is responsible for the particular accounts to develop client loyalty programs and gather feedback.
• Monitor client satisfaction and identify opportunities for upselling or cross-selling.
• Performance & Reporting
• Measure effectiveness of marketing campaigns through KPIs and analytics.
• Report on ROI and make recommendations for continuous improvement.

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Job role

Department

Marketing / Brand / Digital Marketing

Role / Category

Marketing

Employment type

Full Time

Shift

Day Shift

Job requirements

Experience

Min. 3 years

Education

Graduate

English level

Basic English

Age limit

25 - 40 years

Gender

Any gender