The Market Research Analyst will be responsible for build qualitative list as per the guidelines/criteria given by the clients.
Essential Functions
• Creating focused, segmented lists that would get clients to a conversation
• Identify, collect and analyze miscellaneous data from open sources (website, etc) and 3rd party partners
• Develop various predicative models to aid in decision making and evaluation of initiatives
• Process mass data through calculation, comparison and integration, etc.
• Assist to construct executive-level presentations and present complex analytical findings in clear, concise and decision-impacting manner
• Research competitors to identify potential threats or areas of concern
• Research global market conditions to determine addressable market and adoption ramp for a family of products while also further supporting routine forecasting activities
• Identify opportunities for campaigns, services that will lead to an increase in sales.
• Identify credible sources of relevant marketing data including, but not limited to, product mix, trends, costing, pricing, competitive positioning, product demand, and sub-assembly overages shortages which can effect product demand and inventory buildup
• Research relevant new market areas trends
Qualifications
• Associates Degree or equivalent work experience
• 0.6-2 years in B2B Market research, Marketing list building is preferred
• Candidates should be excellent in communication skills. Good organization and planning skills. Good teamwork skills and Adaptability
• Strong analytic skills, reasoning skills and critical thinking skills
• Exceptional written, oral, and presentation communication abilities
• Proficient in database management best practices
• Expertise with Excel, PowerPoint, and SPSS/SAS
• Highly detail oriented with a critical degree of accuracy regarding data analysis

Role: Market Research Executive
Industry Type: Advertising & Marketing
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Market Research & Insights

Education
UG: Any Graduate
PG: Any Postgraduate

Key Skills
Data analysis Costing SAS Database management Analytical Market Research Analyst Market research SPSS Powerpoint Forecasting