Own the Narrative. Drive Market Impact.

Sprinto is looking for a strategic and storytelling-driven Head of Product Marketing to craft compelling positioning, drive go-to-market success, and shape how the industry perceives compliance automation. If you thrive at the intersection of strategy, execution, and thought leadership this is your chance to make a category-defining impact!

Some key responsibilities of the role:

• Go-to-Market Strategy: Define and execute winning go-to-market (GTM) strategies for Sprinto s platform and new product offerings, ensuring impactful launches that accelerate adoption and revenue.
• Positioning Messaging: Craft clear, compelling, and differentiated messaging that resonates with multiple buyer personas, from CISOs to startup founders, turning complex information into engaging narratives.
• Sales Enablement: Build high-impact sales assets decks, battle cards, case studies, competitive intelligence, and pitch narratives that empower our revenue teams to win more deals.
• Market Competitive Intelligence: Own deep competitive research, conduct primary market analysis, and drive category-defining insights that inform product and business strategy.
• Thought Leadership Brand Elevation: Regularly develop data-backed content and storytelling that elevates Sprinto s brand, making us a go-to authority in compliance automation.
• Customer-Centric Positioning: Partner with Customer Success to leverage real-world customer wins into marketing stories that reinforce our value and drive upsells, expansions, and advocacy.
• Cross-functional Impact: Work closely with Product, Sales, and Demand Generation teams to ensure cohesive execution across all marketing and GTM efforts.
• Leadership Scale: Build and lead a world-class Product Marketing function that grows alongside Sprinto s rapid market expansion.

Some key requirements of the role:

• 8+ years of relevant PMM experience in B2B SaaS product marketing, with a track record of successfully launching products and influencing market direction.
• Strategic thinker with the ability to craft compelling narratives and simplify complex topics into clear, engaging messaging.
• Deep understanding of GTM motions, including category creation, competitive differentiation, and persona-driven positioning.
• A top-tier storyteller who can turn dry technical information into powerful marketing content that moves markets.
• Data-driven mindset, with the ability to translate insights into actionable strategies that drive pipeline and revenue.
• Leadership experience, with a passion for mentoring and scaling high-performing product marketing teams.
• Proven ability to collaborate cross-functionally with Sales, Product, Demand Gen, and Customer Success teams.

Benefits

• Remote First Policy
• 5 Days Working With Flexi Hours
• Group Medical Insurance (Parents,Spouse, Children)
• Group Accident Cover
• Company Sponsored Device
• Education Reimbursement Policy

Role: Product Marketing

Industry Type: Software Product

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Marketing

Education

UG: Any Graduate

PG: Any Postgraduate

About company

Automating Information Security Compliances Privacy Laws for fast growing SaaS companies.

Use Sprinto to obtain information security compliance, close enterprise deals faster, and pass vendor security assessments easily.