1. Business Development and Corporate Sales

• Identifying Opportunities: Researching and identifying potential corporate clients, such as large companies, insurance providers, and business partners, who may require healthcare services for their employees or customers.
• Developing Relationships: Building and maintaining long-term relationships with corporate clients, local businesses, and insurance companies to increase patient referrals and partnerships.
• Sales Strategy: Developing sales strategies aimed at increasing hospital contracts with corporate entities, including negotiating corporate health programs, packages, and service agreements.

2. Service Promotion and Cross-Selling

• Promoting Hospital Services: Effectively presenting and selling the hospitals services to corporate clients (e.g., employee health plans, wellness programs, preventive care services, etc.).
• Cross-Selling: Identifying opportunities to cross-sell additional services, such as specialized treatments, diagnostic services, or wellness programs, to existing clients or partners.

3. Proposal Development and Presentations

• Creating Proposals: Preparing customized proposals for potential corporate clients based on their specific healthcare needs, outlining services, pricing, and contract terms.
• Presenting Solutions: Conducting presentations to prospective clients to highlight the hospitals unique offerings, demonstrating value propositions, and addressing client needs and concerns.

4. Negotiating Contracts and Agreements

• Contract Negotiation: Leading negotiations with corporate clients, insurance providers, and third-party organizations to establish mutually beneficial contracts, including pricing agreements, service terms, and duration.
• Service Agreement Management: Ensuring that agreements are properly executed and adhered to, managing contract renewals, and addressing any issues that arise in contract fulfilment.

5. Marketing Collateral Development

• Creating Sales Materials: Collaborating with the internal marketing team to develop sales collateral such as brochures, presentations, service brochures, case studies, and proposals tailored to corporate clients.
• Digital Sales: Coordinate to develop digital resources like websites, online brochures, and landing pages that are tailored to corporate client engagement.

6. Market Research and Competitor Analysis

• Analyzing Market Trends: Conducting research to understand market demands, healthcare trends, and emerging opportunities in the corporate health services market.
• Competitor Analysis: Monitoring competitors in the healthcare space and adjusting the hospitals sales and marketing strategies to stay competitive in attracting corporate clients.

7. Lead Generation and Client Acquisition

• Cold Calling and Outreach: Identifying new leads through cold calling, networking, email campaigns, and attending relevant conferences and events.
• Follow-ups: Managing follow-ups with leads, potential clients, and existing partners to ensure continued interest and engagement with the hospitals offerings.
• Pipeline Management: Maintaining a detailed sales pipeline to track client acquisition, ensure smooth sales processes, and follow through on each stage from lead generation to contract closure.

8. Client Relationship Management and Retention

• Customer Service: Acting as a point of contact for corporate clients, addressing any concerns or issues they may have, and ensuring satisfaction with the hospital’s services.
• Retention Strategies: Developing strategies to retain corporate clients, ensuring they renew contracts or expand services with the hospital.
• Feedback Collection: Gathering feedback from corporate clients to improve hospital services and strengthen client relationships.

9. Collaboration with Internal Teams

• Working with Operations: Collaborating with the hospital’s operations, healthcare providers, and administrative teams to ensure that the services promoted to corporate clients are being effectively delivered.
• Coordinating with Marketing: Aligning marketing and sales efforts to ensure that campaigns and promotional efforts are consistent with sales goals.
• Training and Support: Providing feedback to the marketing team on customer needs and helping design relevant marketing campaigns. Working closely with hospital management and leadership to adjust sales strategies.

10. Tracking Sales

• Sales Reporting: Tracking sales performance, lead conversion rates, and other key metrics. Regularly reporting progress to senior management on sales targets and outcomes.
• Sales Forecasting: Preparing and updating sales forecasts based on lead generation, market conditions, and current opportunities.

Qualifications & Skills:

• Education: A bachelor’s degree in marketing, business, healthcare management, or a related field.
• Experience: Proven experience in corporate sales, healthcare marketing, or business development, with a strong understanding of hospital services for a minimum of 1 year.
• Communication Skills: Strong interpersonal, presentation, and negotiation skills to engage with corporate clients effectively.
• CRM Proficiency: Familiarity with Customer Relationship Management (CRM) tools to track leads, sales, and client data.
• Healthcare Knowledge: Understanding of the healthcare industry, its challenges, and the services provided by hospitals.
• Analytical Skills: Ability to analyze sales data, identify trends, and adjust strategies accordingly.
• Candidate should possess exceptional communication skills Written [English + Kannada] and Verbal [ Kannada + English + Hindi + Tamil + Telugu].
• Candidates / Aspirants ready to relocate to Mysore on their own can also apply.
• Aspirants are requested to E-mail resume in MS word format only along with photograph and with details on current fixed salary + incentives if any and expected salary.

• Please super scribe as "Application for the post of Corporate Sales & Marketing - Associate at Manipal Hospital - Mysore" in Subject column when writing / sending / forwarding E-mail.

• Work Location - Mysore - Karnataka - India.

Role: Business Development Executive (BDE)

Industry Type: Medical Services / Hospital

Department: Sales & Business Development

Employment Type: Full Time, Permanent

Role Category: BD / Pre Sales

Education

UG: B.Sc in Any Specialization, B.B.A/ B.M.S in Any Specialization, B.Pharma in Any Specialization, B.Com in Any Specialization

About company

Manipal Hospital Old Airport Road Bangalore is one of Indias foremost multi-speciality hospitals catering to both domestic and international patients. With more than 600+ operational beds, our commitment to the overall well-being of an individual is at the core of everything we do. Through our network of hospitals spread across the country and experienced team of doctors, surgeons and other medical professionals, we provide comprehensive and affordable healthcare to everyone from newborns to senior citizens.